Published on Wednesday, 12 January 2011 17:08
The website for the Museum of Broadcast Communications has started a new online exhibit called "We'll Be Right Back: 60 Years Of Television Commercials
." The new exhibit, which made its debut earlier today, currently has 145 commercials posted, hand-picked from the Museum's vast archive of over 10,000 commercials.
The selection of commercials currently shown within the "We'll Be Right Back: 60 Years Of Television Commercials" exhibit spans over seventy years, with commercials from the 1940's up until more recent ones. The best of the best are featured here, with the mighty amount of classic commercials broken down into easy categories for fans to peruse through. The categories containing the videos are:
- The Swingin' 1940's/The Cool 1950's
- The Groovy 1960's
- The Far Out 1970's
- Totally The 1980's
- The Rad 1990's
- The 2K's
- Super Bowl
- Chicago Classics
- Public Service Announcements: PSA's
- Product Placement
One of the sections focuses just on famous commercials from local Chicago television. It contains one of the Eagle Insurance commercials starring Mancow, an Empire Carpet commercial, Schmerler Ford, Marshall Brodien's TV Magic Cards and many more. There are also sections on Political Advertising and Infomercials, although neither section has any video clips within.
The exhibit showcases the development and advances of TV advertising, from incredibly basic black & white ads to incredible works of modern art. More than anything else, it jogs happy memories of days gone by and takes visitors on a trip through time.
David Plier, in addition to being the Vice President of the Board of Directors for the MBC and CEO of the Rolling Meadows-based advertising agency Retail First Corporation, is the Curator of this new online video exhibit. Plier tells CRM that had been given to opportunity to lecture about television advertising each Spring over the last few years to classes for Marquette University's Broadcast and Electronic Communication Dept. Much of the written content for "We'll Be Right Back: 60 Years Of Television Commercials" was culled from from that curriculum he delivered.
In the statement issued by the MBC today, Plier said "From the beginning, brand sponsorship of television programs was the foundation by which content was produced... providing a decade by decade narrative clearly demonstrates the role advertisers played in the growth of the media."
Bruce DuMont, President and Founder of the Museum of Broadcast Communications says of the new exhibit: "We're very excited about the debut of this online exhibit that both celebrates and preserves our rich television heritage and supports the Museum's educational mission. Television programming and advertising are mirrors that reflect popular culture. Preserving our television heritage is a way of preserving our past, and offers future generations the chance to experience that culture in a very real way."
DuMont is also hopeful that construction on the brand new Museum of Broadcast Communications will continue on its current pace, allowing the state-of-the-art facility to finally open up toward the end this year at its new location at State and Kinzie Streets in downtown Chicago.
"We'll Be Right Back: 60 Years Of Television Commercials" is available for all to see now at this link HERE