Published on Tuesday, 30 March 2010 10:14
V-me, the Spanish public television network, started three years ago this month. With minimal advertising or media push, the network has a minimal impact. That changes this month, as the first phase of a major advertising & awareness campaign is now under way in Chicago and a few other major markets. The campaign seeks to push the network's Hispanic music, lifestyle and drama programming to viewers.
Here in Chicago, advertising is beginning on radio, billboards and on CTA transportation. According to a press release, the programs featured in the campaign are:
-- "Estudio Billboard": a music/interview series, which has its season premiere tonight.
-- "V-me Cocina": their daily Spanish food programming block with top Latin chefs and online recipes from the US, Mexico, Latin America and Spain.
-- "Hay Alguien Ahi": V-me's new paranormal primetime drama.
A billboard for "V-me Cocina" urges consumers tired of everyday meals to "Dile no a los refritos" ("Just Say No to Refried Beans"). A billboard for "Hay Alguien Ahi" ia a parody of a real estate classified ad that touts "Cinco Cuartos, Tres Baños, Dos Fantasmas" ("Five Bedrooms, Three Bathrooms, Two Ghosts").
The V-me network was created in 2007 by V-me Media Inc., a partnership of Educational Broadcasting Corp. (the parent company of New York PBS WNET-TV), The Baeza Group investment firm, Syncom Funds venture capital firm, and Spanish media conglomerate PRISA. V-me (pronounced "veh-meh," Spanish for "see me") has 40 affiliates, all digital channels which piggyback on PBS stations. In Chicago, V-me can be found on WTTW's channel 11-4. It can also be found on Comcast digital cable systems on channel 241 and RCN digital cable systems on channels 45 & 577.