• Register

The C.R.M. Message Board

Chicagoland's greatest and longest-running media-themed message board!

Trish Biondo Exits US99.5

An end of an era at US99.5 as Trish Biondo is out. Details in the CRM News section at the link below.

Trish Biondo Exits US99.5
Responses (19)
  • Accepted Answer

    Monday, December 30 2013, 10:19 PM - #permalink
    Didn't she work from home most of the last several years? That would seem to be a perfect setup for most. Can't understand how being in the studio would help her connect with "the fans"? Advertisers--yes, I can see that but, maybe one day a week she could do that. No one needs to know where she broadcasts from IMHO!
    The reply is currently minimized Show
  • Accepted Answer

    Monday, December 30 2013, 11:06 PM - #permalink
    Based on what I read, US 99.5 bosses wanted Trish Biondo to broadcast from the CBS Radio-owned country music station's downtown studios at 2 Prudential Plaza and she wasn't about to broadcast from there every midday. It doesn't seem right, but radio is a business. Cruel, but a business.

    There's also rumblings & grumblings that longtime evening host Tom Marker is history down the dial at 93XRT after 33 years. The scoop is that his position is being eliminated as part of CBS Radio's latest round of local cuts.
    The reply is currently minimized Show
  • Accepted Answer

    Monday, December 30 2013, 11:18 PM - #permalink
    CBS Radio has also released Tom Marker from WXRT, according to other reports. What a disappointment as XRT is one of the few remaining reasons to listen to terrestrial radio these days. I had the pleasure of meeting him several years ago through my friendship with others at the station. He's a true tallent and such a class act. I will miss hearing him on the air.
    The reply is currently minimized Show
  • Accepted Answer

    Monday, December 30 2013, 11:55 PM - #permalink
    Just to set the record straight, as mentioned elsewhere on this message board, Tom Marker has NOT been released from WXRT. He was on the air tonight sounding great and will be on the air again tomorrow night, as well. I haven't read the "report" (singular, not plural -- there is just one "report"), but if it says that Marker is gone, then it is very premature.

    As has been said repeatedly on this website this month, CBS Radio has been cutting veteran salaries from its payrolls nationwide. Chicago was not spared from that swinging that budget ax. (Although there were other factors involved beside just saving payroll for some of the cuts.) Michael Horn, Steve Grzanich, and Trish Biondo have been cut already from CBS Chicago. Some more may be coming this week. Some deals/payouts for those with longer contracts may take a while to sort out. Some, like Marker, if/when it comes to pass, may still be part of their station in a diminished role. Before people start flipping out over things that haven't happened yet, wait until all of the facts are firm.

    The sad thing is that those three names mentioned above that were released this month had a combined 67 years of experience and loyalty to CBS Radio. (That is not even counting Marker's over 33 years with the same station, since, as I mentioned before, he's still with them.) At one time, loyalty, longevity, and experience was something that was rewarded. In today's please-the-shareholders, cheap-is-good, corporate radio world, longevity and experience are huge detriments. What a twisted shame.
    The reply is currently minimized Show
  • Accepted Answer

    Tuesday, December 31 2013, 09:19 AM - #permalink
    I think Trish will end up at a station in Nashville, she's too talented to sit on the shelf for long.
    The reply is currently minimized Show
  • Accepted Answer

    Tuesday, December 31 2013, 09:36 AM - #permalink
    I don't understand axing people from successful stations. Meanwhile, 104.3 still flounders and CBS is already going cheap with a news simulcast that made zero impact in overall ratings. Why should a listener give a damn when the stewards don't?
    The reply is currently minimized Show
  • Accepted Answer

    Tuesday, December 31 2013, 09:54 AM - #permalink
    they ought to dump the imaging guy from K-hits-- so lame makes me cringe
    The reply is currently minimized Show
  • Accepted Answer

    Tuesday, December 31 2013, 09:55 AM - #permalink
    Corporate big shots in radio are no different from any other business. Cut out the little guy which in radio means the on air people and you have more money for the higher ups.
    The reply is currently minimized Show
  • Accepted Answer

    Tuesday, December 31 2013, 10:21 AM - #permalink
    Trish Biondo has had a remarkable radio career. How many have that kind of run? The number is few. Granted that there is always nuance, but not coming to terms on a new contract after an old one is done isn't the same as being axed. I don't agree with the characterization of Rod Zimmerman and Dan Mason as "corporate big shots" who "cut out the little guy."
    The reply is currently minimized Show
  • Accepted Answer

    Tuesday, December 31 2013, 02:47 PM - #permalink
    Us99 should have done this last year. It would have happened but a blogger started posting up quotes from Trish's agent. That made Roddy Z nervous and he caved for a year. Anybody who didn't see this coming this month must be blind. Us99 is getting old. Its time for a few changes.
    The reply is currently minimized Show
  • Accepted Answer

    Tuesday, December 31 2013, 02:51 PM - #permalink
    I said this the week 104.3 "flipped" to K-Hits...

    • Why does the station sound and image like a pop station from the mid 80's to the mid 90's but play music from previous eras that do not come close to matching that sound and imaging?

    • See identity crisis above.

    • The "K-Hits" name resonates too much like the name "K-Mart." Does anyone have a positive association with that.

    • Consider bringing back "Magic - 104.3" and refresh the station/playlist.

    • How can "oldies" 95.7 do so well in Milwaukee but is forbidden south of the Cheddar Curtain?

    New year, new hopes....
    :-)
    The reply is currently minimized Show
  • Accepted Answer

    Tuesday, December 31 2013, 05:34 PM - #permalink
    I still think Trish ends up at a station in Nashville where her talents can really be utilized well...maybe at WSM perhaps.
    The reply is currently minimized Show
  • Accepted Answer

    Tuesday, December 31 2013, 06:21 PM - #permalink
    Jed - how do you figure? WSM-FM is owned by Cumulus. WLS-FM is not typical of what they do, i.e. hire name talent. Even if they did, Trish is a Chicago market veteran, not a Nashville one. Clear Channel owns WSIX, the other big country in Nashville. They jettisoned their veteran talent, including the morning king of that market, Gerry House, and hired young CHR talent. Maybe Trish will enjoy the money she and her husband have saved up over the years, enjoy their kids, and have a nice retirement at a relatively young age.
    The reply is currently minimized Show
  • Accepted Answer

    Tuesday, December 31 2013, 09:25 PM - #permalink
    Watts: Here's some information on K-Hits/WJMK-FM.

    1. K-Hits is the name of their brand. The K-Mart comparison is meaningless. Two different animals.
    2. K-Hits is designed after the original Z100 CHR station in New York...WHTZ. Everything to the imaging, jingles, high-energy presentation and more all have been "borrowed" from
    Z100 when it launched in June 1983.
    3. Magic 104.3 is an outdated moniker. It gives the impression the station plays only 50s and 60s hits. By the way, very few major market stations use the term "oldies" any longer.
    Also, what works in ***pick any city*** does not mean it will work in Chicago. We're market #3.
    4. K-Hits gives a presentation as a Top 40 station with the exception of the music. Many stations such as the legendary CBS-FM in New York are playing much of the same music as K-Hits. The station; although not a ratings powerhouse, makes enough money in revenue to satisfy its corporate owner...CBS-Radio.
    5. The hits of the 60s, 70s and 80s is slightly misleading. K-Hits plays one or two hits from the 60s per hour. Its main focus is classic hits from the 70s and 80s. Sometimes the segues are brilliant...other times, it is mismatched. The playlist does get tweaked on a regular basis. Not quite enough for my liking, but still, K-Hits is all about having fun.

    I would not look for any radical changes for K-Hits in the near future. The jocks do a fine job in entertaining the audience and with what little time they have to speak, their talent does come through.

    Also, K-Hits is not exclusive to the Chicago market. Other markets carry a K-Hits station as well.

    As for the imaging voice of K-Hits, the V.O. man sounds remarkably like the late Ernie Anderson who happened to be the V.O. man of you guessed it...WHTZ "Z100" New York and many other stations across the U.S.A. Anderson was also the voice of the ABC television network in the 1970s and beyond.
    The reply is currently minimized Show
  • Accepted Answer

    Wednesday, January 01 2014, 08:03 AM - #permalink
    Dave - I think you're misremembering. KHITS doesn't sound like the first iteration of Z100. I was in NY for that launch. KHITS is evoking the Buddy Scott-era B96 with its jocks and imaging. I think the jocks are incidental. That's not meant as disrespect. If the music's right, good jocks can certainly be icing on the cake. But when the music's wrong, the jocks could just as we'll key the mic and say "banana banana banana."
    The reply is currently minimized Show
  • Accepted Answer

    Wednesday, January 01 2014, 01:09 PM - #permalink
    Saying Trish is well known in the Country Music Industry is an understatement, so I think if she wants it, there will be opportunities in radio and promotion for her.

    As for KHITS the thing that's left me scratching my head is why emulate the sound of B96 in the 80s when a majority of what you're playing (at least when I heard it) isn't B96 or CHR music from the 80s? Isn't there a risk of confusing the listener expectations? Certainly 80s are a part of a tightly executed Classic Hits format, but it's still very 70's based. I grew up with B96 and Z95 and while I have an appreciation for 70s pop and rock, Classic Hits isn't my era of music even if they are playing some of those 80s tracks in the mix. Why not go for the WLS sound? Or a sound less closely associated with a known quantity in the 80s? Yaknow a unique product instead of emulating a station's former sound.

    Of course, I'm coming at this with a certain amount of radio knowledge, perhaps the average person doesn't make the connection... but it certainly seems like they were going for that.

    Happy new year to you Larz, and to the best radio message board posters in the country! Thanks for keeping me up to date with Chicago radio from so far away!
    The reply is currently minimized Show
  • Accepted Answer

    Wednesday, January 01 2014, 02:48 PM - #permalink
    Rob - your head scratching about why B-96 mid-80s imaging is and has been the million dollar question for me. The "magic" that KRTH L.A. and WCBS-FM in N.Y. have successfully conjured over the years as classic hits stations that "sound" like their market isn't something that should have been elusive to KHITS. In NY and LA, the morning shows are successful and feature guys who weren't veterans of the "predecessor" stations (WABC and KHJ respectively). They're guys who sound like the originals. The rest of the dayparts are not necessarily the originals either, but jocks who are passionate about the format and the legacy/heritage of the stations they're on. They sound like they're having the time of their lives. The NY and LA stations are CBS stations. It seem like all the knowledge about how to do it right is readily available. Weird, isn't it?
    The reply is currently minimized Show
  • Accepted Answer

    Wednesday, January 01 2014, 10:52 PM - #permalink
    Robert- I was thinking about why KHITS might have taken that approach and came up with this: It's possible, since there is a WLS-FM they felt they couldn't use the WLS template for the station. Plus, Todd Cavanaugh was probably familiar with the old school B-96 sound, even if he joined the CBS family a little later in its existence.

    That said, it still doesn't explain why if they were comfortable using a template why they didn't update the Oldies / Magic brand or create their own thing. I think with a slightly different presentation the jock line up would have worked without screaming B-96 of the 80's. Eddie and Jobo might not have been a great fit between PPM and the era they appeal to. (This isn't a slam on them, I've always thought they sounded great.) Eddie and Jobo's popularity sort of lock them into an audience that came of age in the 80s and beyond. Maybe not a great fit for a 70's based station.

    I think a good example of taking a gold based hits station and updating it was 103.5 the Beat when they were Jammin' Oldies. It was a really fun listen, that had a ton of personality and a larger than life sound. In my opinion, it was one of the last really personality driven stations in Chicago.
    The reply is currently minimized Show
  • Accepted Answer

    Monday, January 13 2014, 11:23 AM - #permalink
    US99.5, you have made a HUGE MISTAKE by releasing Trish Biondo!!! The station will NEVER be the same w/o her!!! Why don't you consider dumping Lisa Dent & Ramblin Ray? They are HORRIBLE DJ'S!!!! Both are so smug & arrogant!!! Can't stand listening to the station in the morning!!!
    The reply is currently minimized Show
Your Reply

Specify a password to lock discussions to only users who has the password.

CRM Website Information

The Chicagoland Radio & Media website (abbreviated as CRM) is a celebration of all things relating to Chicago-area media matters. CRM is a news source, a location for fans to voice their opinions, and an online museum of Chicago media's past and present, with a hopeful eye to its future. For the visitors, readers, and fans of the website, CRM is a both a resource and a release, both educational and an escape, and both factual and fun.

If it has a connection to Chicago area radio, television, print, and/or other forms of media -- information on it can be found here at ChicagolandRadioAndMedia.com!