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WGN FM

I predict that WGN FM will be on 87.7. Tribune should be able to get that frequency really cheap and it makes perfect sense. JB on 87.7 FM!!
Responses (8)
  • Accepted Answer

    Sunday, September 15 2013, 12:11 AM - #permalink
    Here is a direct quote from the FCC website regarding the LPTV stations that also broadcast on the 87.7 FM frequencies (and sometimes 87.9 FM) nationwide...
    The FCC has established September 1, 2015 as the date for the termination of all analog low-power television service. After that date, analog television will no longer exist in the United States.

    ( Soure link )

    That means in less than two years, the station currently calling itself WKQX-LP will no longer be around. Even with it currently working, a huge portion of the market cannot even access that station. That is not a sound business investment for a company like Tribune Broadcasting, which is currently being run by some very sharp business people.

    There are much better options open to Tribune Broadcasting than just 87.7 FM. A station like what is being planned for WGN-FM (or whatever call letters they end up using) needs to be on a strong, clear signal that can reach the maximum amount of listeners. That gives them the best chance at high ratings, and more importantly, the best chance to bring in high revenues, which a 24/7 live talk station absolutely needs to survive. 87.7 FM does not deliver that potential for Tribune Broadcasting. Randy Michaels' Radioactive LLC can keep paying the monthly bill to Venture Technologies so he can keep his little LPTV/radio playground.
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  • Accepted Answer

    Sunday, September 15 2013, 08:37 AM - #permalink
    I live about 10 miles from the Loop, and I am able to listen to 87.7FM on a stereo receiver I have that isn't even digital. The only frequency Tribune Company may have a shot to acquire is 101.1 Fm but its going to be very expensive.
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  • Accepted Answer

    Sunday, September 15 2013, 04:09 PM - #permalink
    There's absolutely no reason why Tribune couldn't acquire 97.9 and/or 101.1. They will be as much in the running for those frequencies as Cumulus and possibly Cumulus isn't in the running for those two frequencies anymore if they're close to buying CBS' major market radio stations. It's not a seller's market in Chicago for a group that currently owns only 2 and a half signals.
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  • Accepted Answer

    Sunday, September 15 2013, 08:28 PM - #permalink
    They're better off attaining 101.1 FM as that station is in such desperate need of a format change and new ownership, it's not even funny and with it being on the middle of the dial, it would be a perfect setting for WGN-FM. Once they get all that stuff straightened out with selling the newspaper division and such, then they can focus on buying the frequency/station and WGN can finally establish a foothold on the FM market, just like WBBM-AM is doing with 105.9 FM
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  • Accepted Answer

    Wednesday, September 18 2013, 11:38 AM - #permalink
    The Tribune company has plenty of money to spend, so I suspect they'll get exactly what they want.
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  • Accepted Answer

    Wednesday, September 18 2013, 04:01 PM - #permalink
    When the Tribune Company finally sells their newspaper division and is allowed to acquire a second radio station how can they be sure advertisers will want to buy an all talk format on FM? It didn't work for i101.1FM with their news format. Lets not forget about the now dead 105.9FM "The Package" that format wasn't a long lasting one. FM talk and Chicago don't go together.
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  • Accepted Answer

    Wednesday, September 18 2013, 04:21 PM - #permalink
    You cannot compare what a potential future radio station with excellent management will do to a pair of radio stations that were run into the ground by poor management decisions.

    Also, WCKG-FM did fine with advertisers. It did far better as a talk station than it ever did as a flip-flopping AC station. What killed that station wasn't a lack of advertisers. It was killed by years of horrible decisions, mostly from CBS Radio corporate.

    WIQI-FM's problems went all the way to the top, despite the best efforts of those whose work was heard on the air. No station should ever be compared to WIQI-FM's news format. Merlin Media is a mess in a (lower) class by itself.

    Before you just casually dismiss FM talk on Chicago radio, think back to when WLUP-FM was a talker. At the time, it was one of the most wildly successful radio stations in the country, not just Chicago. FM talk has worked in the past and could again.

    Tribune Broadcasting's future FM station, if run correctly -- which all indications point to that being the case -- should do just fine with advertisers.
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  • Accepted Answer

    Thursday, September 19 2013, 12:09 PM - #permalink
    Johnny and WGN.FM are doing awesome. I love the show and the easy access. I am excited about a WGN-FM station soon.
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