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WSCR-AM & Chicago White Sox Extend Broadcast Agreement

The Chicago White Sox and WSCR-AM have announced today that they have reached a multi-year deal to keep all radio broadcasts of White Sox games on 670 The Score sports radio.

WSCR-AM will now have the exclusive Chicago rights to air all Chicago White Sox regular season and postseason games, along with a handful of pre-season games, for the next five baseball seasons.

This now keeps the White Sox on the CBS Radio-owned sports radio station through the end of the 2015 MLB season. The White Sox have been with WSCR-AM since the start of the 2006 season.

Although the White Sox organization had reportedly flirted with the idea of moving team broadcasts to a FM radio station that they would be part owners of, that idea never saw fruition. In the end, both the White Sox organization and CBS Radio Chicago enjoyed the results of their existing relationship enough to renew another five-year deal together.

Rod Zimmerman, Senior Vice President and Market Manager for CBS Radio Chicago said in today's statement, "Baseball and radio were made for each other. The White Sox are a premier franchise that all of us at The Score have been very proud to represent the past five years. We look forward to continuing this great partnership and growing our brands together."

One aspect to the new agreement is the future launch of a new Chicago White Sox HD radio channel. It will be an HD channel from sister-station WJMK-FM, found on 104.3-3. There is not yet a launch date for this new HD Radio channel, but when it does launch, it is expected to air up to four hours of exclusive daily White Sox content created by the organization, as well as content from The Score and full game rebroadcasts.

Brooks Boyer, White Sox Senior Vice-President of Sales & Marketing, said today: "We are excited to be back on WSCR, delivering our games to White Sox fans over its great signal. In addition, the digital radio option outlined in the new broadcast agreement gives us an opportunity to further communicate with White Sox and casual baseball fans. The potential growth in the HD radio industry presents a strong business opportunity for the White Sox."

Connected to this new agreement between CBS Radio Chicago and the Chicago White Sox, it was announced that the agreements with their radio broadcast team are also being extended. Former White Sox pitcher and radio veteran Ed Farmer will continue to call the play-by-play alongside former Chicago White Sox outfielder Darrin Jackson, who will continue to be the broadcast's color analyst.

As the partnership has turned out to be a successful one for WSCR-AM, it is not expected that any other changes will be made to the radio tie-ins to the game broadcasts, including pre-game and post-game shows with Chris Rongey, live remotes from US Cellular Field and surrounding businesses, Sox ticket give-aways, a Sox presence on the station's website, etc.

The Chicago White Sox kick-off the next season on April 1, 2011.


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