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Published on Tuesday, 01 February 2011 16:45
When they weren't out emptying the store shelves of items like bread, eggs & milk, Chicagoland television viewers were tuning into the local newscasts to get the latest information on the upcoming storm last night. For some of Chicago's late night newscasts, the overnight ratings from Nielsen Media Research were huge.
In the 9:00pm newscast race, the clear winner was WGN-TV, as trusted weatherman Tom Skilling let Chicagoans know how much snow could be coming and where. WGN-TV brought in a 10.2 all ages household rating. For Adults 25-54, they brought in a 5.7 rating and for Adults 18-49, they brought in a 4.5 rating. Those numbers are over 40% higher than typical. In comparison, WFLD-TV's 9:00pm newscast had an all ages household rating of 2.5, an Adults 25-54 rating of 1.7 and an Adults 18-49 rating of 1.5. For WFLD-TV, these numbers were not much higher of different that what they pull in on any other given night.
In the 10:00pm newscast race, it should be no surprise that perennial local favorite WLS-TV was by far in first place. Jerry Taft's weather forecast attracted an all ages household rating of 11.2. In the Adults 25-54 demographic, WLS-TV had a 6.2, and in the Adults 18-49 demo, WLS-TV had a 4.5 rating (matching the high number that WGN-TV brought in during the 9:00pm hour). These numbers are almost 30% higher than normal for the ABC7 newscast.
In second place was WMAQ-TV which had an all ages household rating of 8.7, an Adults 25-54 rating of 5.1 and an Adults 18-49 rating of 4.2. Third place was WBBM-TV, which had an all ages household rating of 8.0, an Adults 25-54 rating of 3.8 and an Adults 18-49 rating of 2.7. These numbers are also above normal for the stations.
With the massive snow storm actually coming down
tonight, stations can expect even higher ratings numbers this evening.
