Published on Friday, 18 February 2011 17:49
Once again, it's that time of the year. WLUP-FM is getting ready to start its extensive search for the next Loop Rock Girl. The initial part of the annual competition begins this coming Monday, as women can begin submitting their photos and information online with the hopes of winning the prize of being the 2011 Loop Rock Girl. For the second year in a row, the salary to be the new WLUP spokesmodel is $75,000. She will also appear in her own 12-month calendar, attend many Loop concerts and events, interview celebrities, be heard live on The Loop, and have numerous profession photo shoots done.
In the late 70's and into the 80's, the Loop had the beautiful model Lorelei Shark, her "remarkable mouth" and her tight black t-shirt as the promotional image on their commercials on at live events. Toward the start of 2005, the radio station brought back the idea of having a spokesmodel and called her the Loop Rock Girl. Erica Gustufson won the first title in April 2005. She was followed by Crystal Sullivan in 2006, April Rose Haydock in 2007, Kelly Marie Campbell in 2008, Leah Berman in 2009, and the most recent, and still current Loop Rock Girl, Lindsay Schendel in 2010. This coming April it will be time to name the 2011 Loop Rock Girl.
That search for the seventh Rock Girl begins Monday. Women with an interest in becoming the next Loop Rock Girl can apply online at WLUP.com beginning Monday, February 21st. The requirements are that the women be at least 21 years old (or will turn 21 by April 4, 2011) and should reside in the Chicago market. (Contestants from IL, IN, MI or WI are all welcome, but the closer to Chicago, the better.) Contestants will need to submit to WLUP.com their full name, their current city, date of birth, a daytime phone number, and most importantly, 3-5 pictures of themselves.
Out of all of the hundreds of photos that are submitted, WLUP representatives will select thirty women, post up new pictures of them on the website and have Loop listeners vote their favorite Loop Rock Girl hopefuls to the next round of the competition. Fourteen women will be eliminated by this process. The "Sweet 16" will then move on to the finals (to be held at a location to be announced at a later date), where the winner will be selected.
WLUP-FM is owned by Emmis Communications, which is actively pursuing trying to sell the under-performing classic rock station, along with sister station, WKQX-FM. The station recently caused an uproar from its fanbase when it changed from a harder-edged rock station to a more classic hits station
. It also dropped its popular weekly feature "Twofer Tuesdays." The annual Rock Girl competition has survived, at least.