Published on Tuesday, 29 March 2011 12:06
Chicago's WBBM-AM was among the Top 10 billing radio stations in the country for 2010. Mark Fratrik, a Vice-President of the industry financial analyst group BIA/Kelsey, posted up a blog late last night that showed the top billing radio stations for last year. The blog can be seen in its entirety HERE
Coming in at #7, with an approximate billing of $42,500,000, was CBS Radio's WBBM-AM/Newsradio 780. This is up slightly form 2009, where WBBM-AM billed approximately $40,000,000 and was #8 on the list.
The #1 billing station in 2010 was Bonneville's WTOP-FM in Washington, DC, which brought in approximately $57,225,000.
In 2009, Tribune Broadcasting's WGN-AM was #10 with approximately $36,500,000. This year, WGN-AM fell to #11 in numeric ranking. The approximate revenue WGN-AM brought in during 2010 was not revealed, but said to be just behind the #10 station (KROQ-FM in Los Angeles) which has $39,000,000. This would mean that despite a slip in the rankings, WGN-AM's billings improved slightly last year.
UPDATE: In 2010, WGN-AM billed approximately $38,800,000 -- about $2.3 million higher than the previous year.
Despite PPM ratings that so-called consultants have saying show the public wants more classic music and less talk, the billing show otherwise. Out of the Top 12 billing stations, only three stations play music. The other nine stations have formats that are either news, talk, sports, or a combination of all three.