Published on Thursday, 17 November 2011 16:15
A new book released this fall, "Syndication Nation," is being called the first-ever guide to content syndication in all major media, including radio, television, Internet and print. The book was written by a Chicago man who knows about syndication about as well as anyone: Chris Witting.
Chris J. Witting is a veteran syndicator himself, working as the host of two syndicated radio shows: "The Success Journal," a daily feature heard on 150 stations, and "InfoTrak," a weekly interview show airing on 485 stations. Witting is also the CEO of Chicagoland-based Syndication Networks Corp., as well as the CEO and creator of TalkZone.com, the Internet Talk Show Network. A veteran radio programmer & manager, Witting has held top jobs at WBBM-AM and WMAQ-AM in Chicago, as well as at stations in New York, Pittsburgh, Boston, Philadelphia and elsewhere. In 1991, Witting was elected to life membership in the Broadcast Pioneers, an organization of electronic media professionals founded in 1942 by legendary newsman H.V. Kaltenborn.
Since Witting's career has primarily been in broadcast radio, he interviewed experts and researched other forms of media, including television, Internet, satellite radio, public broadcasting, and print syndication for the "Syndication Nation" book.
The book covers a wide range of topics to help the reader choose the best path, avoid common mistakes, and reap the rewards. "Syndication Nation" includes chapters on monetizing content, working with networks, using social media, marketing to local outlets, how to profit from the content, the nine biggest mistakes of syndication, and even a brief, entertaining history of media syndication.
Chris Witting said "Years from now, I believe media experts will look back at the present era and call it the 'Golden Age of Syndication.' As I explain in the book, now may be the best time ever for anyone to get their content in front of audiences nationwide. My hope is that the book will open the door for those who have the dream of being nationally syndicated."
Chris Berry, the former News & Program Director for WBBM-AM and current Senior Vice President & General Manager for Metro Source at Clear Channel Communications said about the author and his book: "Chris Witting knows the syndication business as few others do, and in these pages he shares a lifetime of experience generating audience and revenue. Whether your objective is more listeners, viewers, readers or page-views, 'Syndication Nation' will unlock the secrets of developing a loyal following and increasing your personal income."
"Syndication Nation" is available now. The softcover book is 282 pages long and easily avialable from its own website, SyndicationBook.com
or from Amazon.com