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Chicago Sun-Times To Unveil New Sunday 'Splash' Section

The Chicago Sun-Times will debut the new Sunday version of its Splash section this weekend, with the September 9th edition of its newspaper. The new weekly section will be a separate 24 page publication, inserted into the newspaper.

Much like the Daily Splash section, which appears on 2-3 pages in the Chicago Sun-Times each Monday through Friday, the much more expansive Sunday Splash section will cover trends and news of entertainment, gossip, fashion, fine dining, real estate, and Chicago society/charitable events. The Sunday Splash will wrap up the previous week's happenings, as well as be a showcase for upcoming celebrity, style, and society events for the week and weeks ahead.

The new weekend insert will be a complement to the Sun-Times' Daily Splash section, which premiered online and in print on May 28th.

It had always been in the Sun-Times' plans to create a Sunday version of the Splash section. Plans for this section were first mentioned on this website earlier this year.

Timothy P. Knight, CEO of Wrapports, LLC and Publisher of the Chicago Sun-Times, said in a statement: "We are pleased to continue to build value for our readers on Sunday and every day of the week by introducing new local content initiatives. Our Splash and Daily Splash products, combined, bring more than 40 pages of new content to our weekly readership of 2.25 million people."

While some major publishers and newspapers put out social/style publication once a month, the Sun-Times will be the only major publication in the Midwest doing this on a weekly basis. The only other major market market newspaper in the country currently doing something similar to this is the Washington Post.

Splash -- the weekday version and the more robust Sunday version -- is being overseen by Editor Susanna Negovan. She is the former Chicago Sun-Times columnist from April 2001 to September 2008 (when she was known by maiden name of Susanna Homan, before marrying WGN-TV anchor/reporter Tom Negovan). In May, she was hired away from her four-year role as Editor-in-Chief of Niche Media's Michigan Avenue magazine, to come back to Sun-Times Media Holdings and the Chicago Sun-Times. One of the main reasons she was lured back to the Sun-Times company was to help create and produce the new Splash product.

Under Negovan, Splash is being looked at as much more than a printed society section. It is being produced with the digital market in mind. Splash is made to be enjoyed online or via tablets/smart phones, featuring plenty of color photo galleries, event recaps, local fashion stories and more, all being updated frequently. While the Sun-Times isn't coming right out and directly saying so, Splash is being operated as digital/web operation that also has a powerful print presence.

In a statement this week, Susanna Negovan said: "Chicago's social and philanthropic community is one of the most prominent in the nation. I'm thrilled to be leading the creation of a new local product that captures the spirit of our city and suburbs in a way that is beautiful, interesting and consistently relevant."

"Producing a 24-page society publication on a weekly basis completely changes the model for this content category in our city," said Michael W. Ferro, Jr. Chairman of Wrapports, LLC, owner of Sun-Times Media. "Combining the volume of Chicago's civic and philanthropic events with the speed of a daily news organization enables Sun-Times readers to get fresh and timely information about happenings around town with unparalleled breadth and depth."

In addition to appearing in the Sunday Sun-Times each weekend for no extra charge, the 24 page Splash section will also be included for free within Sun-Times Media's 40 suburban publications.

Splash is part of Wrapports' and Sun-Times Media Holdings' strategic vision to make Sun-Times companies more "credible, colorful and charitable." This is just one of numerous new sections, magazines, features, and give-aways that have recently started or are coming soon to the Chicago Sun-Times, its suburban newspapers, and its website properties.

In related news... Tonight is the 4th Annual "Fashion's Night Out" event, taking place at upper-end retailers on and near Chicago's N. Michigan Avenue. At Saks Fifth Avenue Chicago (700 N. Michigan Ave.) from 6:00pm-9:00pm, it will also be the official launch party for the new Sunday Splash publication. Attendees will get an advance look at the premiere issue of Splash, as well as complimentary makeovers, free polish changes, hors d'oeuvres, Stoli or Hendrick's Gin drinks, music, and can enter a raffle to win one of three luxury prizes. The night will be hosted by Splash Editor Susanna Negovan. Other hosts include Amanda Puck, Kimberly Burt, Kristina McGrath, Lauren Buxbaum, Lisa Frame, Liza Sweitzer, Sam Saifer Berngard, and Sherri Hoke.


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