Published on Friday, 02 April 2010 11:44
Back on February 27, this was the first Chicago outlet that mentioned the story of the Tribune Company's hiring of "Earl Pitts"
to deliver commentaries on WGN-TV & WGN America. "Earl Pitts" is the creation of former Ohio DJ, Gary Burbank. The Pitts character is an opinionated redneck who goes off on ignorant rants on almost any given subject. At the time, it seemed the 90 second commentaries would be airing by mid-March, but as of yet, no airings have occurred. A new start date for the airing of these redneck rants has now been confirmed and Chicago Cubs fans, as well as WGN-TV News fans, may not be happy about it.
The commentaries, which were recoded back in February and may already be dated, will begin airing on WGN America and WGN-TV this Saturday during the Chicago Cubs-Arizona Diamondbacks game at 4:00pm, which is the Cubs final pre-season match-up/tune-up.
After that, the "Earl Pitts" spots will air next week during the weekday Noon and 9:00pm WGN-TV newscasts (because nothing says "take our newscasts seriously" like an older man pretending to be trailer trash, spouting off about subjects he knows nothing about).
It is expected that many of the 24 other Tribune-owned television stations will begin airing these commentaries, as well, as they are now under pressure from their Chicago-based bosses to do so.
Gary Burbank was personally approached by Randy Michaels, Tribune Company CEO and Sean Compton, Tribune Television Group Senior VP for programming and entertainment, as they previously worked with him at WLW-AM in Cincinnati, Ohio, when it was a Jacor-owned station, to do these televised spots for WGN.
UPDATE & CORRECTION:
Saturday's commentaries by Earl Pitts will only air on the WGN America feed, not on the Chicago-only WGN-TV broadcast.