Published on Thursday, 05 August 2010 10:52
WCFS-FM Program Director Jim Ryan has been looking for a way to stop the ratings skid in the afternoons. Former program director Bill Gamble made the mistake of hiring a voice tracker from Ohio for the important drive time slot, replacing the popular Roxanne Steele, and ratings dropped rapidly. Ryan has found who he thinks will be the answer to that problem: Scotty Smith.
Who? Some familiar with radio DJs may know him better as Scotty Wylde. However, Jim Ryan did not feel that the "Wylde" name fit the Fresh image he is going for, so he is going with Scotty Smith as the on air name. Supposedly, there was some discussion of going with a middle initial, such as Scotty W. Smith, but instead Ryan decided to keep it simple with just a first name and basic last name for the personality. Smith also happens to be his true last name.
Starting a week from Monday, August 16th, Scotty Smith will take over the afternoon shift of 3:00pm-8:00pm. Current afternoon host, Jen Toohey, who is still under contract to voice track for the station, will now VT nights on Fresh 105.9, working the 8:00pm-Midnight shift.
Scotty Smith, as Scotty Wylde, was last working in Tulsa, OK at KHTT-FM (K-Hits), where he hosted the morning "Wylde WakeUp Show" from summer 2007 until this past April. The show was not a huge overall ratings winner, although it did make #1 in the Persons 18-34 demographic (that station's target demo). In 2009, Scotty Wylde and his show were voted Best Radio Personality/Show in Tulsa from Urban Tulsa Weekly.
For his last year in Tulsa, he also had a regular entertainment segment on the Fox-owned KOKI-TV 9:00pm news, giving his some television experience.
There was a Chicago connection to his Tulsa show, as well. A regular contributor to the show was "Marcus the Movie Guy." That "Movie Guy" was none other than WGN/CLTV/ChicagoNow personality Marcus Leshock.
Prior to his years in Tulsa, Scotty Wylde/Smith did a Sunday night shift at Chicago's WTMX-FM, a morning show at South Bend, IN's WNDV-FM, a Sunday night show at Indianapolis, IN's WZPL-FM, an evening shift at Lafayette, IN's WXXB-FM, a Saturday night dance party for Milwaukee, WI's WMYX-FM, and a weekend shift at Rockford, IL's WXRX-FM (while still in High School!). Since 1998, he certainly has paid his radio dues.
Scotty Smith announced on his Facebook page
this morning: "I'm excited to announce that I'm the new afternoon personality at Chicago's Fresh 105.9! Thanks to everyone in Tulsa who supported me and listened to the morning show the past three years. This is an incredible opportunity and I can't wait to get started."
Smith is a native of "the Land of Lincoln," being born in far northwestern Freeport, IL. He has an Associates Degree from Highland Community College and a Bachelor's Degree (in Media Studies) from Northern Illinois University. Despite his travels for work, he remains a big Chicago Cubs and Chicago Bears fan. Scotty Smith, who is 28, and his wife are now happily back in the Chicago area.